How To Choose Best Promotional Products For Business




We all want the best results from our promotional campaigns. We want to work with the best online promotional products supplier and watch our customers and other recipients of our promotional items take pride in our offerings. But if we asked those who have achieved this to raise their hands, very few of you would. 

One reason many of us never get to experience the best outcomes from our promotional campaigns is because we never spare enough time and effort for the product selection process. The outcome may even be worse if you have no idea how to go about selecting the right promotional merchandise and corporate gift for your campaign. 

Did you know that one in five people dump promotional products they don't like or want? Imagine the loss you would undergo if you gave away the wrong products for your campaign.

That is why we created this guide. Our aim is to share with you the essential tips you should use in selecting promotional products for your campaign. Keep reading to learn. 

Research Your Audience

Market research is critical to the success of your promotional campaign.  It’s the most powerful information you can have when creating a marketing strategy. 

All the data you will obtain from your market research will give you a solid basis for making decisions about your promotional campaigns.  This is how you remove the guesswork from your strategy.

Information such as gender, age, interests and occupation will be important in helping you figure out the kind of products that different segments of your target audience will find valuable. The more thorough your research is, the better you will understand your target audience.

Bear in mind that market research takes time and plenty of effort. It may seem complex if you have never done it before but it's a necessary process that you cannot skip. Before embarking on it, first determine the purpose of your promotional campaigns. This will help you to focus on data and information that is more relevant to your campaign. 

For example, if your product promotional campaign is aimed at existing customers, you will not need information about your existing customers. You will know where to focus. 

A great online promotional products supplier will use their experience to advise you on the kind of products that will resonate with your target audience. Happyway Promotions is among the few with a rich collection of promotional merchandise and corporate gifts that fit different audience categories. 

Make Popular Products Your First Choice

One major reason why promotional products are such an effective marketing avenue is the fact that you have unlimited options when it comes to items you can use for your campaign. When you shop from and work with the right corporate gift company, budget and creativity will be your only constraints.

However, finding unique products for your promotional product campaign can take a lot of time and research. This is why it is a good idea to use universally popular items for your promotional products, especially when you are starting out.

There are specific promotional products that have enjoyed a lot of success regardless of the business using them. That’s majorly because such products offer value to the people using them.

Here’s an idea. You can shop promotional t-shirts online when you are first testing the waters of promotional marketing. Since such a product offers apparent value to a large portion of your audience, it is unlikely to fail.

Set Your Goals Early On

Before you start your search for a promotional product, set long-term and short-term marketing goals. In addition to helping you settle on the right product, these goals will guide you in setting the right budget for your campaigns. 

Without clear goals for your promotional campaigns, you may end up picking the wrong product for your campaign. You also run the risk of wasting a lot of money on a campaign that will probably yield little.

Here are some questions to guide you in creating your goals: 

  • What do you envision for your product promotions campaign? 
  • What kind of audience are you targeting? 
  • Do you want to simply market your business or are you focused on acquiring a certain number of customers for a specific period of time?

For example, if your goal is to retain or attract high-value corporate customers, then it would make sense to use personalised and niche products for your promotional products. On the other hand, if your goal is to create awareness among the general public, the sensible thing would be to opt for high-quality but affordable products.

You can, for instance, shop promotional travel mug online if your goal is to win over corporate clients who do a lot of business travels. Setting achievable goals early on will increase the chances of success for your product promotions campaign.

Go For Long-Lasting Products

One of the main goals for most promotional marketing campaigns is long-term advertising of a brand. There’s only one way to make this happen, which is using high-quality and long-lasting products. 

One great advantage promotional products have over other avenues of marketing is the fact that your customers are more likely to incorporate them in their daily routine, but only if they find them useful.

This is why you should only use durable products for your campaign. For example, if you are targeting an audience that enjoys the outdoors, then you can shop promotional travel mug online that have unmatched durability. 

The longer your products last, the more advertising your brand will receive.


Based on the factors we have discussed, we can all agree that finding the right products for a promotional campaign takes a lot of time, effort and good research. You might be tempted to skip some of the steps, but this can only end badly for you because they all play a major role in the selection process. After completing all the steps mentioned, only get your items from a reputable online promotional products supplier like Happyway promotions.