Custom Promotional Coasters: Inspire Your Local Marketing Campaign

Ever thought of shopping for custom coasters online and using them to market your business? If no, then you are missing out on a great advertising opportunity.  

Coasters tend to be overlooked because they are simple products. But here’s what many people fail to realise. 

First of all, coasters have a lot of attractive qualities. This is part of what makes them stand out as promo items. Second, they are very cheap and so easy to customise, making them ideal for marketing campaigns. Last but not least, your brand will get a lot of exposure since people use coasters a lot in social settings.

We will be taking a deeper look at the benefits of coasters later on. Meanwhile, we can all see why successful promo campaigns include custom coasters in their roaster of products. The question is, should you invest in them too? Of course, you should! But, I don’t expect you to take my word for it.

This guide shows you how custom coasters can inspire your local marketing campaign. Read on to learn more. 

Shop Custom Coasters Online For Cost-Effective Marketing

Cost is an essential factor in any marketing campaign. At the end of the day, you want to spend the least amount of money possible for the best results. But this does not mean you go for cheap products. 

Your goal should be a cost-effective solution. A marketing avenue that produces great results without breaking the bank. This is where custom coasters online come into the picture. 

Customising your coasters is easy if you make your orders online. For example, you can customise promotional leather coasters on the HappyWay promotion’s website without spending a fortune. In fact, our experts will be on standby in case you need help or ideas for the customisation process. This leads us to the next point. 

Custom Coasters Online Can Be Customised

This is a major selling point for coasters. Trust me, there are countless coaster designs for you to choose from. You can check out the varieties that HappyWay promotions offer. 

You can see where we are going with this. There is a coaster for every kind of setting. The marketing possibilities are endless. What’s more, you don’t have to go for expensive drink coasters, you can customise them on the cheap online.

Even better, coasters come in a wide range of materials. From personalised wooden coasters in Australia to hand-crafted glass ones, the list is endless. Therefore, you can pick a coaster that reflects the values of your brand. For example, you can go for wooden coasters if you are promoting an eco-friendly product.

Target Marketing 

You can use corporate promotional drinks coasters for targeted marketing. Let me explain. 

Let’s say you want to promote your new line of premium beer. A personalised wooden coaster or beer coasters with a powerful message will resonate with your market audience. For a corporate set up, a glass coaster with a tongue in cheek message will work perfectly.

You can do the math. A lot of people will come across your coaster on a daily basis. And they will learn about your brand. This is why promotions experts include custom coasters in their product catalogues.

Remember, you can design your custom coaster online on the HappyWay Promotions website.

Coasters For Event Invites

Are you disappointed by the low turn-outs at your events? If yes, maybe it is time you try using coasters instead of posters for promos. I know what you are thinking: How is this going to make a difference? 

To begin with, coasters are valuable and useful items, unlike posters. Many people actually ignore posters for their lack of value. Advertising on them is shooting your event in the foot.

You can turn this around using custom coasters. Start out by printing the details of your event on a custom coaster. Printed coasters will make you stand out as a business. Apart from that, most people nowadays prefer reusable products due to environmental concerns. Coasters fit the purpose.

Above all that, your brand will enjoy exposure long after your event because customers will keep using your coasters.

How To Get The Most Out Of Your Custom Coasters Online

I know you are psyched up. Now that you know the limitless marketing potential of promo coasters. But there is still more to learn. For the best results, you need to know how to get the most out of your custom coasters. Here’s how you’ll do it

Study Your Target Audience

Custom coasters online are no doubt awesome. From the corporate promotional drinks coasters to the personalised wooden coasters in Australia. But this doesn’t mean you can skip on market research. Take time to find out about the interests of your target audience. This will give your campaign an extra edge.

While you can carry out the market research yourself, I would advise you not to. Partner with a product promotions company. Sales experts from such companies have the resources to help you produce accurate results. Creating impactful designs is much easier with this kind of information.

Get Professional Copywriters

Remember, it’s all about the branded message. Your logo is important, but your message has to come first. Therefore, you should hire professional copywriters to do the job for you. Because of the limited space, your message needs to be straight to the point.

Partner With An Online Promotional Products Supplier

This one is a no-brainer. There is no point in the sourcing and designing the coasters yourself. Especially when the cost-effective option is partnering with an online promotional products supplier. With their help, you can be sure that your coasters will reach their full potential. Not only will they create unique designs, but also help you come up with a compelling message for your campaign.

Up to this point, we can all agree that corporate promotional drinks coasters and other custom coasters have a lot of marketing potential and benefits. Use this opportunity to shop for custom coasters online and inspire your local marketing campaign.